THE NORTH CAROLINA ZOO

The showcased materials are part of a rebranding project for The North Carolina Zoo. After creating a primary logo for the zoo, entry tickets and a direct mail piece for a zoo event called “Kidz Palooza” were designed to show further brand development.

The logo colors represent the North American and African ecosystems that the NC Zoo is largely known for, while the type–distinguished by its boldness–is motivated by the norm in our society to call any zoo, “The Zoo”.